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ARTISTS EQUITY ASSOCIATION: A Look Back By
Raymond J. Steiner The
time was
ripe. V-J Day on August 14, 1945 signaled not only an end to war-time
belt tightening, but if history was any indication, prosperity was sure
to be in America’s near future, and artists, unwilling to be left
in a backwash, wanted to be sure that they would be included in the
promise of the “good times” to come. Woodstock
had been a-buzz with the idea for capitalizing on the coming boom for
months, artists meeting at one another’s studios ever since the
end of the war came closer to realization. There was only a handful
— nine, by some accounts, up to a dozen by others — that
were talking up and clarifying their burgeoning idea of a new organization,
one that would have as its primary goal the economic well-being and
protection of its members and all were clear on what they wanted. However
many were actually in on the plan, what is certain is that the driving
force behind the conception was Yasuo — “Yas” to his
friends — Kuniyoshi. Also certain is that on November 15, 1946,
Kuniyoshi, along with Leon Kroll, John Taylor Arms, Henry Schnakenberg,
William Zorach, William S. Hayter, Eugene Speicher, Frank Kleinholz
and Joseph Hirsch met at the office of Hudson D. Walker, President of
the American Federation of Arts in New York City, to discuss and hammer
out the broad outlines of such an organization. Under
discussion was, first, the feasibility of forming the group, and second,
who ought to make up its membership. If only a general outline was the
result, they did agree upon a definite game plan at this initial meeting.
Also settled upon was a name for their new group, Artists Equity Association,1
and thus the dream of an organization of self-help for artists was officially
launched. The
hope for such an organization was a long time coming. Living under the
crushing cloud of the Depression since the crash of 1929 and then, after
the ‘30s, the war years of jingoism and feverish preparations,
had left most with no time to take proper stock of their personal lives.
Now, having just come through a World War with flying colors, the United
States had proved itself to be a nation to be reckoned with, establishing
itself as a world power that could wield its influence around the globe.
However, the weeks closely following V-J Day were confusing and volatile
ones indeed and America seemed to be suffering from a split personality.
No one perhaps was more surprised than were the Americans at their newfound
status as a global power, the very novelty of their confidence and strength
leaving most in an uncertain state. As many as saw the moment as a way
of seizing on new opportunities, an equal number had only a yearning
for a return to the “good old days.” Mixed
messages were being received almost daily. Prosperity seemed within
reach of everyone yet the image of the mushroom cloud that had blossomed
over Japan — and had recently been seen closer to home when the
first atomic bomb was tested at Bikini in 1946 — promised more
ominous times. Which way were we going? For
artists, 1947 was a defining year, marshalling forces that had been
brewing and shifting since the thirties. The Federal Art Projects of
the ‘30s had brought art to communities across America and, for
the first time, corporate patronage was beginning to take hold. Art
books and art magazines were beginning to appear with greater frequency
and attendance at art schools was on the increase — in 1946 alone,
an estimated 5000 applicants were already on the waiting lists of New
York City art schools. At
the same time, the New York artscene was still playing catch-up. There
were still only a handful of galleries that represented American artists
and the rapid spread of modernism since the end of the war merely tended
to add confusion to a public that hardly had time to catch its breath.
Because the influence of modernism was brought to America from abroad,
many Americans still looked askance at any thing that was not readily
recognizable as “home grown.” The wartime jingoism had convinced
many that such art was “un-American” and that anyone who
made or supported it was suspect. Not
that anyone had any clear idea of just what constituted “American”
art. American artists had been searching for their own voice since Colonial
times, never able to completely dissociate themselves from the “old
country.” Most American artists of any stature had studied abroad
and, upon their return, had merely mimicked their European instructors.
What few patrons America could boast of before the war would not have
dreamed of buying art that had been made by American artists or, if
it was American-made, had not reflected classical, old-master European
standards and styles. Ever
so slowly, however, an American vision and “voice” was coming
to the fore, and such pre-war movements as Regionalism, Social Realism,
and the Ashcan School, had our artists looking outside their windows
rather than outside their country for inspiration and subject-matter.
The road to a national, artistic voice was a bumpy one indeed and who
could have predicted that in a few short years New York City would wrest
the title of “art capital of the world” from Paris? Yet,
who could doubt that it would happen to the brash new superpower
that had emerged after World War II? The heady mix that post–war artists were faced with was composed
of a rag-bag of old and new ideas — a mix that Kuniyoshi and his
friends had to take into serious consideration as they put together
their Artists Equity Association. First was the long-standing if erratic
tendency of artists to band together into groups of like-minded people.
From the practical to the utopian, schools, movements, and groups had
been coalescing and separating for almost as long as artists found themselves
among fellow artists. Though sometimes formed for simple camaraderie,
such groups ranged from the loosely knit to those banded together under
formal manifestos that stated goals and purposes. Woodstock artists
had had first-hand experience with such groups — from the Utopian
Byrdcliffe to the free-wheeling Maverick to the more middle-of-the-road
and practical Woodstock Artists Association, all with their own aims
and characteristics. When
political socialism was introduced during the thirties, it introduced
its own ingredient into the brew. Because political socialism during
the ‘30s had been viewed as un-American the closer we came to
war, any such organization or “union” tended to come under
special scrutiny. Nevertheless, the idea of safety in numbers had long
appealed to artists and, for many, belonging to a group was one way
of attaining solidarity. On the other hand, the artist, ordinarily a
solitary being who tends to work in furious isolation, had to make some
adjustments to the idea of “groupthink” and this was but
one more element that was to be woven into the fledgling organization’s
development. The Federal Arts Projects introduced under Franklin D. Roosevelt had
introduced an entirely new ingredient for the artist to take into consideration.
Such government programs not only offered artists a stipend, but also
for the first time in American history had granted them the status of
official recognition. After years of struggle, artists as artists
were recognized as worthy of support and attention, and for the first
time, they were being counted as valuable working members of society.
Though largely for the good, the Federal Arts Projects also had its
downside, however, in that it generated much suspicion and condemnation
from some quarters of American society. As the war years separated art
into the artificial categories of “American” or “Un-American,”
the Red Scare had caused many ultra-patriots to view any art tainted
by “socialism” as not worthy of support. From this position,
it was but a short step for many Americans to begin questioning why
any art ought to be supported. It
was to hold the ground they had gained and to avoid the pitfalls of
being seen as “subversive” that had gone into the thinking
and planning during the meeting on November 15, 1946 at Hudson D. Walker’s
office. Word of the meeting spread quickly and in less than a year,
on April 30th of 1947, the Artists Equity Association held
its first regular membership meeting at the Museum of Modern Art. To
the approximately 400 people who attended the meeting, the AEA introduced
Walker as its new Executive Director and presented a 15-point program
that outlined their purposes.2
Within a brief two years’ time, Yas Kuniyoshi could declare that
his Artists Equity Association had “1500 members and representation
from almost every state in the union.”3 A
lot of thought had gone into setting up the 15-points presented that
day in April. The founders had consulted with the Author’s Guild,
the Dramatist’s Guild, Actor’s Equity and ASCAP for guidance
in setting up their platform. Kuniyoshi had himself already gained considerable
organizational skill and experience — both positive and negative
— from his affiliation with the Artists Congress, an organization
dedicated to opposing “war and fascism” which he had helped
found in 1935 and through his presidency of An American Group in 1939.
Though his involvement in these organizations quickly seasoned him in
becoming a potent political voice in the service of artists, the branding
of the Artists Congress as a “Red” organization by the American
Congressional body during the war years had come to haunt him. In spite
of his considerable efforts in the war cause — he had designed
anti-Axis images and wrote and broadcast speeches for the Office of
War Information —Yas Kuniyoshi was declared an “enemy alien”
in 1941. The
founders were especially careful to avoid using the word “union”
in any of their printed matter, since President Harry S. Truman had
just the year before stepped into the middle of the Railroad Strike.
That strike had threatened to cripple the country and neither the government
nor the American public looked favorably upon anything that called itself
a “union.” If the time was ripe, it was also fraught with
difficulties, so particular prudence was taken as purposes were carefully
chosen and spelled out in the 15-point program. Finally, especial care
was paid to who might be invited to membership. Ernest Fiene, Chairman
of the Membership Committee, pointedly spelled out the requirements
for acceptance, insisting on professionalism and a dedication to a group
that was publicly styling itself as “a national, non-political,
esthetically non-partisan organization.” Pleased
with the reception they had received at the April meeting at the Museum
of Modern Art, the Artists Equity Association followed up with a series
of conferences that were held in Woodstock, New York, the first scheduled
for August 29 and 30, 1947. Held in conjunction with the Woodstock Artists
Association which had funded the conference and the Art Students League
of New York which had offered their summer facility on Route 212 as
the site for its occurrence, the event was one of the most ambitious
programs ever put on by any arts organization. Entitled “Artist
and His World,” this first conference hosted over 300 attendees
that included artists, art dealers, gallery owners, museum directors,
patrons, and publishers of art books. Speakers at the event included
Yasuo Kuniyoshi (recently elected President of the Artists Equity Association);
Harold Clurman, theatrical producer, director and critic; David Smith,
sculptor; Hudson D. Walker, President of the American Federation of
Arts, member of the U.S. National Commission for UNESCO, and Chairman,
Executive Director of Artists Equity Association; Milton Lowenthal,
lawyer, collector, and trustee of The American Federation of Arts; Juliana
R. Force, Director, The Whitney Museum of American Art; Heywood Hale
Broun, writer; Howard Devree, art critic for the New York Times;
and Mitchell Siporin, painter. To take advantage of the momentum they had built up, Artists Equity
Association sought several ways to spread the word and to further their
cause. One such endeavor was the Annual Masked Ball held in New York
City throughout the ‘50s. A major fund-raiser for AEA, each Ball
featured an accompanying published booklet of original lithographs in
which businesses that took out ads in support of AEA could select artists
of their choice to create artwork for them in its pages. The brainchild
of Julio de Diego, the booklet became a huge moneymaking success. Coincidentally,
de Diego’s wife, Gypsy Rose Lee, served along with Yasuo Kuniyoshi
as the Grand Marshals of the First Ball in 1950 at New York City’s
Hotel Astor. It is in that tradition and to honor Yasuo Kuniyoshi that
the Woodstock Artists Association is hosting the Woodstock Beaux Arts
Ball 2003 along with a retrospective of Kuniyoshi’s work throughout
the month of August which will include his paintings, drawings, prints
and photographs from private and public collections. A special feature
of the Beaux Arts Ball, to be held on August 30, 2003, will be the “Masques
des Artistes,” a showing of original masks created by contemporary
artists. Three more Woodstock Conferences were held following the first one
in August of 1947, each turning its attention to a different focus and
concern facing the artist. Though begun with high expectations of making
life better for the artist by presenting him with a leveled playing
field within the art world, it was increasingly made obvious that bit
by bit, after the closing of each conference, any notion of solidarity
amongst artists would prove to be a fleeting dream. Seeds of discord
cropped up early in the conferences as artists, who are by nature solitary
workers that depend on individual visions and needs — whose very
raison d’être is to be unique — proved unable
or unwilling to act in concert even in their own economic interests.
Whatever teeth the original founders of the Artists Equity Association
hoped their organization would have would soon be extracted, one by
one. Illustrative was what happened to Point #6 of the 15-Point program,
“Investigating the idea of a rental fee.” A subject of special
interest to many Woodstock artists, the issue had for some time been
a hotly discussed one in the art colony, the subject coming up almost
every time a few artists got together. The so-called "rental fee
policy," however, never became much more than a wishful dream.
Some years before his death, Karl Fortess, an Equity member and close
friend and student of Kuniyoshi’s, discussed the rental fee idea
with me at his studio in Woodstock, New York, and a short time later,
included the topic in his audio-taped “memoirs” of the period.
Fortess made clear the bone of contention underlying "rental-fees"
by pointing out that museum administrators, curators of shows, office
personnel, guards — even the janitors — got paid for their
services while, the artist, ostensibly the underlying linchpin of the
museum system, their products the very basis for their existence, did
not. Furthermore, Fortess pointed out (as did David Smith in his address
to the first Woodstock Convention), not only did artists not get paid
but also had to pay for their materials, pay for matting, pay for framing,
pay for packing and shipping, even, at times, had to pay to enter a
show. To many artists, the practice was patently unfair and a wrong
they intended to remedy by charging museums (and other exhibition venues)
a rental fee for the duration a work was to be exhibited. To effect
this change and to formalize it into a set policy, the artists agreed
to boycott any institution that would not agree to the fee. In
Hudson D. Walker's concluding remarks at the first Woodstock Conference,
he pointed out that some of the larger corporations — he specifically
cited the Pepsi-Cola Company and the Heller Deltah Company — were
already in agreement with such an arrangement and that, at least for
the time being, the "policy" was being taken seriously. When
it came to the museums, however, it was not the museum administrators
who undermined the idea but, according to Fortess, the artists themselves.
It was his contention that it was the less-established artists, those
who were still struggling for recognition that sabotaged the movement.
It was, he contended, the "older" (or better-known artists)
who fought for the arrangement and who were willing to boycott those
institutions that were not willing to agree to the "rental-fee."
"It would have worked," thundered Fortess. But the "second-stringers"
— "scabs" the more union-minded artists would have called
them — were quick to see that the refusal to participate by their
older, more established colleagues in such boycotted institutions provided
them an opportunity and they eagerly leaped into the breach, offering
their work to the museums for free. Thus, almost before it got
an even chance to succeed, the less committed artists betrayed the cause
of solidarity — a betrayal that yet rankles in the mind of many
old-timers to this day. The "rental-fee policy" would not
be the first or last item in the 15-Point Program that would be emended
or dropped from discussion in the future.4 In
hindsight, it is obvious that although they avoided calling their organization
a “union,” the founding members intended for the Artists
Equity Association to have some clout in the artworld, some leverage
that might afford them an equal standing in their dealings with galleries,
dealers, and museums. Ironically, the Woodstock Conferences gave those
very institutions against which they sought protection not only the
blueprint but the incentive to form their own self-protecting and, as
it turned out, very successful organizations. Today, in the world of
dealers, curators, collectors and directors, the artist is still low
man on the totem pole. At bottom, the artists found that not only could
they not rely on their fellows, but also that they lacked the very weapon
that made any union workable — the power of the strike. For
many of the old guard — and there are still many today who were
among the early enthusiasts — the Artists Equity Association had
never attained its initial goal of becoming a major force for artists’
equity within the artworld. Too many artists, in their estimation, merely
saw the organization as just one more opportunity in which they might
further their own ends by having a new venue in which to exhibit their
work rather than as a powerful tool to enforce acceptance on equal terms
in the artworld. Yet Kuniyoshi and his fellows have not entirely failed
in leading the way in showing artists how to help themselves. Today,
some fifty-odd years after the founding of the Artists Equity Association,
the National Artists Equity Association (NAEA) has addressed such issues
as moral rights and copyrights, better living and working space, health
and safety matters, professional and income tax equity, and offers a
wide range of technical information for its large membership. Like its
parent organization, NAEA has also set up its stated goals, outlined
in a 9-Point Program for its large membership.5 For New York area artists,
Art Niche New York (ANNY), hosted by New York Artists Equity Association,
carries on the torch, serving area artists in a number of ways, its
staff always ready to help artists help themselves.6 1 Hudson Walker Papers, AEA. 2 The 15 points were: 1) Writing a constitution, 2) Arranging a legal service for its members, 3) Setting up a welfare fund to help members in emergency, 4) Establishing a substitute for Social Security (not available to artists), 5) Obtaining group insurance, 6) Investigating the idea of a rental fee, 7) Clarifying copyright and reproduction rights, 8) Examining inheritance taxes and how they affect artists’ families, 9) Examining artists’ rights vis-à-vis TV use of art, 10) Pushing for artists’ representation on Museum boards, 11) Planning active lobbying for state and federal art projects, 12) Establishing contractual guidelines between artists and dealers, 13) Establishing contacts with UNESCO, 14) Surveying practices of galleries and artists both U.S. and abroad, 15) Setting up a committee to interact with other organizations having similar goals and concerns. 3 The Art Students League Quarterly, Spring 1950. 4 Echoes of the “rental fee” concept can be now found in the first and third items of the present Program of National Artists Equity Association’s (NAEA). (See footnote No. 5) 5 The Nine Points include: 1) Business practice with Art Dealers, 2) Freedom of Expression, 3) Guidelines for Juried Exhibitions, 4) Clear Documentation of artworks, 5) One Percent for art in building, 6) Artist representation on boards of art institutions, 7) Media coverage of the arts, 8) Restore tax deductions for artists’ gifts, 9) Fair estate tax policies for artists. 6 Further information on NAEA can be downloaded from and for ANNY from www.ANNY.org |